Examing the Design Process: Cliche and Idea Generation

This article is good stuff. I mean good stuff. It goes into detail of how to find the happy medium between being too cliche and too vague and misunderstood. Also, at the end of the article, it applies this concept to web design, and how to break from the cliches, as it takes a look at the Steinway & Sons site build. It's a long but very informative read. I mean, who doesn't want to hear Craig Frazier and Art Spiegelman talk about their work?